Monday, November 16, 2009

Wool and the Gang - a revolt against throwaway fashion


This winter display your knits!
Funky scarves, hats and even gloves are in, and no one has it more right than Wool and the Gang--a year-old company that counts a former designer for Balmain as well as a former publicity director for Colette, among its creative team.
Think street-chic ladies. Fingerless gloves and crop-top sweaters are included in the mix of items which are equally eclectic, cozy and creative. Already the Foxy Roxy oversize scarf is gaining a noticeable amount of attention, while the Snood Dog chunky cowl is high up on this Fein Girl's wish list.
Wool and the Gang has just opened its first shop-a welcoming little niche in SoHo, where you can purchase said items- plus more, as well as learn the craft yourself! The nook, found at 98 Thompson Street, sells kits of wooden needles, vivid Peruvian yam and easy-t0-understand patterns which allow you to create and customize each design of your own. They even offer knitting workshops.
So, this is a place where we can not only purchase beautiful and practical items, but learn how to construct them ourselves? I'd like to sign up please.
"It's important to have this kind of craft," says Aurelie Nicod, a designer for the label. "People are tired of disposal fashion."
Visit Wool and the Gang at their SoHo location (98 Thompson Street, between Prince and Spring Streets) (212) 966-9266.

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