Fashion Goes Digital

There is a new wind blowing through the fashion world; a type of digital revolution.


Technology has ushered in different ways of approaching prints, allowing new patterns to develop, and creating visually stunning effects. The results? Showstopping pieces, unlike anything the industry has seen before.








Unsure of what we mean? See below.











The late Alexander McQueen's exploration of technology led to enhanced nature-inspired effects on sculpted dresses.















The summer collection by Erdem Moralioglu, recent winner of the British Fashion Council/Vogue Designer Fashion Fund award, was a mix of patchy, computer-generated florals. Says the designer: "I've always been able to do all my prints digitally. My prints are quite organic - I might find a piece of old wallpaper, photoshop the print and add watercolor."













A collage of colors was the focus of Peter Pilotto's summer collection. What began as a series of illustrations and photographs capturing exploding fireworks, worked its way onto the runway.















Mary Katrantzou, created a series of vivid and original prints, gave up traditional screen printing and now favors digital design, stating:"with a screen print 10 or 15 color separations need great expertise. With digital, there is no limitation - you can print a photographical version of anything."